CUSTOMER TESTIMONIAL TOM KIVELL

The journey begins
We were introduced to Advagym through Precor in 2019. After we reopened in August 2020, we visited a location where they had Advagym. At the center, our contact pulled out his phone and showed how easy the platform was to use. We did all the market research, and we loved the product, the ease of use, the speed of the application. Everything you want in an assistant digital personal training log is all there and it does it all for you. We were taken back by the quality of the product and the usability.

The difference before and after
Earlier we were designing programs in Word documents or on a piece of paper. There were no universal names for exercises, there was no consistency what was being delivered. Client information between trainers were not passed over and a lot of people were coming to find us to get information they required.

The difference now is that we have something to talk about and a platform that does most of the talking for us. Now the first thing we ask our members is to sign up and download the app which we integrated in our own Innovatize app. Advagym is the premium product we want people to access.

Information section of the puck
We put a puck on the reception at each of our facilities and placed beginner introduction, strength introduction, cardio introduction, induction. We also used it quite heavily for our covid policies and procedures. Now when someone comes in rather than accessing a member of the staff, we ask them to download the app, tap the puck so they get the usability on what do they need to do when they see one of these pucks again. Our most important puck is at the reception – it is tapped the most, which we can see from the data in the back office. We engage with the customers firsthand at the reception, and we want them to get the feeling and experience. If they have any difficulties, issues we can deal with that on the spot before they go upstairs and they have those issues, but they do not ask any more about it. We try to access anyone at the first point of contact.

Working with Zone pucks
What we try to do to increase taps on the zone pucks is to make the content relevant. At the beginning we put everything on, for example 200 exercises on a Queenax. What we found out was that people did not know what they were looking for. To change this, we have started with weekly challenges with the gym instructors, and we focused on a body part and a piece of equipment. They put a session together with 7 to 10 exercises and build that on the Zone puck. With this we were giving people a reason if they wanted to lose weight for example around their mid-section, then we had a challenge for them. For a week they got a progressive program and we also put a lot of social media post around this with the touch to download Advagym.

Engaging members working out from home
One of the big game changers was giving our fitness instructors access to the Advagym web-tool so they could start putting their own programs, classes on. Instead of putting a 45-minute pump class on, they were suggested to do teaser classes to get the experience. With those the members could still do their workouts at home. We looked for the barriers, problems and we thought what solutions we can put in place to make sure the end user is getting the easiest way possible to access this facility.

We created consumer confidence by putting out social media posts saying that we are safe if you want to come to us and you can feel confident accessing our facilities. But if you’re not quite confident we’ve got these 15-minute teaser classes whereby you can do the exercises in the comfort of your own home with the instructors that you know, you love, and the reason is that you come to our facilities in the first place.

Decision making based on data
From a management perspective, you’ve got the data. You can move and change things around, track progress, keep in touch with the members, book appointments, add your own exercises that are relevant to you.

I think we were two months in and there were over 1.2 million reps down across our three facilities since reopening August 2020. Just to see that data and contextualize that you’ve been a part of our 1.2 million reps is amazing. Just to give you an example. Based on gathered data the leg curl machine was the least used in June 2021 out of all pin select machines that have an Advagym puck. What did we do? We put a marketing campaign around it. We said if one of your aspirations is to increase speed whatever element of sport you play then you need bulletproof hamstrings, as being faster is always going to help you. In terms, we were seeing increase in the rep count in the usage of the leg curl machine in a month going from 91 000 reps over 3 facilities in June to 121 000 reps in July. This is a shy of 30% increase simply by knowing the data, using that report, analyzing, and putting something into practice whereby someone is going to get something out of it.

Future plans with Advagym
At the moment, we are working on a digital calendar. We are trying to make operators and frontline staff comfortable to integrate things through the Advagym program. Ultimately, we want a beacon message welcoming people every day. When people walk in, they go past the beacon and they get a message saying, “We hope you have a great workout today!” It is personal, they feel that they´ve been welcomed at reception and in the long run we are getting more touch points from that as well.

Right now, we are focused on Monday, Wednesday, and Friday where we have initials of individuals that are accountable for a specific day. These days the person in charge needs to send a beacon message and put a program together to push out to the community. And coupled with that, put a social media post out with Advagym as well to say if you want, you can download the app.

Tom at Aneurin2 - SOME

The journey begins
We were introduced to Advagym through Precor in 2019. After we reopened in August 2020, we visited a location where they had Advagym. At the center, our contact pulled out his phone and showed how easy the platform was to use. We did all the market research, and we loved the product, the ease of use, the speed of the application. Everything you want in an assistant digital personal training log is all there and it does it all for you. We were taken back by the quality of the product and the usability.

The difference before and after
Earlier we were designing programs in Word documents or on a piece of paper. There were no universal names for exercises, there was no consistency what was being delivered. Client information between trainers were not passed over and a lot of people were coming to find us to get information they required.

The difference now is that we have something to talk about and a platform that does most of the talking for us. Now the first thing we ask our members is to sign up and download the app which we integrated in our own Innovatize app. Advagym is the premium product we want people to access.

Information section of the puck
We put a puck on the reception at each of our facilities and placed beginner introduction, strength introduction, cardio introduction, induction. We also used it quite heavily for our covid policies and procedures. Now when someone comes in rather than accessing a member of the staff, we ask them to download the app, tap the puck so they get the usability on what do they need to do when they see one of these pucks again. Our most important puck is at the reception – it is tapped the most, which we can see from the data in the back office. We engage with the customers firsthand at the reception, and we want them to get the feeling and experience. If they have any difficulties, issues we can deal with that on the spot before they go upstairs and they have those issues, but they do not ask any more about it. We try to access anyone at the first point of contact.

Working with Zone pucks
What we try to do to increase taps on the zone pucks is to make the content relevant. At the beginning we put everything on, for example 200 exercises on a Queenax. What we found out was that people did not know what they were looking for. To change this, we have started with weekly challenges with the gym instructors, and we focused on a body part and a piece of equipment. They put a session together with 7 to 10 exercises and build that on the Zone puck. With this we were giving people a reason if they wanted to lose weight for example around their mid-section, then we had a challenge for them. For a week they got a progressive program and we also put a lot of social media post around this with the touch to download Advagym.

Engaging members working out from home
One of the big game changers was giving our fitness instructors access to the Advagym web-tool so they could start putting their own programs, classes on. Instead of putting a 45-minute pump class on, they were suggested to do teaser classes to get the experience. With those the members could still do their workouts at home. We looked for the barriers, problems and we thought what solutions we can put in place to make sure the end user is getting the easiest way possible to access this facility.

We created consumer confidence by putting out social media posts saying that we are safe if you want to come to us and you can feel confident accessing our facilities. But if you’re not quite confident we’ve got these 15-minute teaser classes whereby you can do the exercises in the comfort of your own home with the instructors that you know, you love, and the reason is that you come to our facilities in the first place.

Decision making based on data
From a management perspective, you’ve got the data. You can move and change things around, track progress, keep in touch with the members, book appointments, add your own exercises that are relevant to you.

I think we were two months in and there were over 1.2 million reps down across our three facilities since reopening August 2020. Just to see that data and contextualize that you’ve been a part of our 1.2 million reps is amazing. Just to give you an example. Based on gathered data the leg curl machine was the least used in June 2021 out of all pin select machines that have an Advagym puck. What did we do? We put a marketing campaign around it. We said if one of your aspirations is to increase speed whatever element of sport you play then you need bulletproof hamstrings, as being faster is always going to help you. In terms, we were seeing increase in the rep count in the usage of the leg curl machine in a month going from 91 000 reps over 3 facilities in June to 121 000 reps in July. This is a shy of 30% increase simply by knowing the data, using that report, analyzing, and putting something into practice whereby someone is going to get something out of it.

Future plans with Advagym
At the moment, we are working on a digital calendar. We are trying to make operators and frontline staff comfortable to integrate things through the Advagym program. Ultimately, we want a beacon message welcoming people every day. When people walk in, they go past the beacon and they get a message saying, “We hope you have a great workout today!” It is personal, they feel that they´ve been welcomed at reception and in the long run we are getting more touch points from that as well.

Right now, we are focused on Monday, Wednesday, and Friday where we have initials of individuals that are accountable for a specific day. These days the person in charge needs to send a beacon message and put a program together to push out to the community. And coupled with that, put a social media post out with Advagym as well to say if you want, you can download the app.